Ally Machate is the CEO and founder of The Writer’s Ally, a former Simon & Schuster acquiring editor, and a publishing expert with over 25 years of experience helping entrepreneurs, speakers, and experts write and publish market-ready books that open doors, build authority, and drive revenue.
Today, Ally joins me to break down what most people get wrong about writing a book and how to use a book strategically to grow your business instead of derailing it.
We explore why most authors sell fewer than 200 copies, why selling books should not be your primary goal, and how to turn your book into one of the most powerful tools for attracting clients, speaking opportunities, and high-ticket offers.
We dive into the biggest myths around traditional publishing vs. self-publishing, the real truth behind bestseller lists and book awards, and the importance of timing when writing a book.
Ally shares how to avoid damaging your credibility, brand, and long-term success with AI-written books, and how to position your message so your book supports who you want to be known as, now and in the future.
Join us today as we dive into writing the right book, building authority without burnout, using publishing as a business growth tool, avoiding common credibility-killing mistakes, and creating a book that truly supports your next relaunch.
Ally Machate’s Social Media:
Get Ally’s FREE evergreen training: “Don’t Write the Wrong Book!” a 25-minute webinar – offers.thewritersally.com/relaunchpodcast
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Connect with Hilary:
Website: https://www.therelaunch.com
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Facebook: https://www.facebook.com/TheReLaunchCo
Interested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunch.com
Find Us on Your Favorite Podcast App – https://the-silver-lined-relaunch.captivate.fm/listen
